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Nuria García Bautista is a senior executive with over 25 years of experience in major companies in the cosmetics and fashion sectors, leading Marketing and Business Development teams in beauty categories, fashion and home, in addition to digital transformation processes, internationalization, product innovation and brand management, commercial processes, business analysis and intelligence, and building high-performance teams.  

She is an expert in the development and execution of omnichannel marketing strategies, planning and analyzing initiatives, ROI improvement, and business leadership.  

As a leader focused on driving results, adapting to multicultural and constantly changing environments, and securing business opportunities by developing business strategies and managing end-to-end projects, Bautista is committed to enhancing service levels, as well as designing and executing strategic business solutions to achieve organizational goals.